Tips to rank for local search terms
While we encourage all business owners to get in touch for tailored advice from our search engine ranking experts, we’ve also got two simple
tips for those who want to have a go at improving the optimisation of their business themselves.
Tip 1: For starters, put your search term into Google, along with the location your service targets (Auckland, Takapuna,
Albany, Auckland City, West Auckland, etc). For example (see image below), we would test our own rankings by searching for “SEO North
Shore”, “SEO Albany”, “SEO Takapuna”, “SEO Silverdale” or “SEO Auckland”.
Now, establish whether Google ranks your website or a competitors website in Google Maps, its standard search results pages, or both.
Ideally, if you are offering services that target Aucklanders, then your website should rank prominently in both.
Tip 2: Keep your website content local as part of your web page optimisation strategy. Hyper local is even better –
being specific with your location helps establish your authority in a particular location with Google. Doing so will help attract valuable
That said, Auckland has around 200,000
but you can stand out from the crowd with clever, yet simple, local optimisation techniques. Let us know if one of our natural
search engine ranking experts can help with that.